THE INFLUENCE OF CSR DIMENSION ON INVESTOR ATTENTION DURING THE COVID-19

Investor attention reacts to the company’s newly released information, especially positive information or signal. Since COVID-19 pandemic, CSR is one of signals from company. This study aims examine effect each dimension on investor during pandemic and prove which form category attract most in times crisis. The research uses quantitative methods, secondary data forms, linear regression techniques. results show that has a significant correlation people social performance attracts pandemic. So, it concluded companies need consider activities